Co-owners Gila Leibovitch and Johnny Alper have been on a fashion journey since 2004. Both are always stepping out of their comfort zone to create the ultimate shopping experience for their customers. They have been awarded and recognized for their choice in choosing great locations and providing exactly what is needed for each area.  Gila has been in retail for almost 18 years, owning her first boutique on Melrose in 1993.  She has a great talent in buying and merchandising.  Johnny has been in retail for over 10 years, and with his strong business, organizational and operational skills, the dynamic duo have been able to expand their retail empire to 7 stores.

Their Mission: Gila and Johnny are committed to creating a unique fashion environment that gives their clientele the individuality they deserve.  With the immense knowledge and exposure that both owners have had, they are constantly updating their look to stay on top of fashion trends in Europe. 

Each customer is unique and different as our clothing. We are a lifestyle, we are cutting edge fashion, and we are today, tomorrow future Where fashion begins and never ends!