Our first store opened its door in January of 1993, and has been on a fashion journey since then. 5 stores later, and 2 more in the works, Gila and Johnny have mastered the men's fashion world. Changing our look and merchandise seasonally with the European market, has allowed us to educate our customer's about the latest trends and keep them coming back for more.

We continuously dress celebrities and have deeply exposed ourselves to the hollywood scene. Our merchandise can be seen on American Idol, The American Music Awards, CSI Miami and various award shows & movies. We provide studio wardrobe and work personally with stylists for various rock bands.

Today's man needs function, but wants it to be fashionable. His lifestyle is diverse, moving from the boardroom to a dinner party. We give him the tools to make it happen. With a customer database of over 182,000....we must be doing something right!

Our clothing is fun, versatile, comfortable, affordable and different. Our sales team of 15 are here to personally assist you. To learn the latest in trends and to be part of our fashion events, please login to our newsletter, where you will receive a monthly update.

In our stores....fashion begins and never ends.

Our clothing is cutting edge and very influenced by the music industry.